Taget market Essay Example | Topics and Well Written Essays - 250 words

Taget market - Essay Example on of Apple’s target market is different from the competitors, because focus of the company is to target end users while other companies focus on targeting the overall market. The business plan of many organizations is based on market size, but there are companies like Apple, which realizes that people are the one who accepts or rejects any product. The selected target market of Apple has become so successful that many organizations are now willing to buy products of Apple, as they have realized that Apple has been able to define the needs of their customers on the basis of differentiation strategy. For the convenience of its users, Apple has converted complicated technology in a convenient technology, and this is the reason that millions of people around the world are attracted towards the products of Apple. The article has extended concepts that are discussed in the class that it is important for the companies to select appropriate target market for their products or service and without selecting proper target market, products of the company cannot become successful. Apple has tried to change concept of target market in such a way that company do not consider market size while selecting target market instead, the company aims to focus on targeting end user. This strategy of Apple has helped me to understand the significance of targeting end user, and I will try to understand needs of the end users in my professional career