Marketing in the Media 2013 Essay Example | Topics and Well Written Essays - 1250 words

Marketing in the Media 2013 - Essay Example Everybody wants the best for their pet, which in most cases receive as much attention as their loved ones. In fact, to some, they are their only source of companionship. Therefore, people want the best for their best friends, and the best way of doing this is by feeding them on the best quality food available. This is the marketing strategy that Blue Buffalo had when it launched the campaign series. Uploaded videos are short, directly addressing the main aim of the advertisement, which is showing the advantages of using Blue Buffalo food over other brands. Blue buffalo advertisement is not just an ordinary advertisement; it incorporates creativity, emotional appeal, engages the customers, and assures them of quality and results. Additionally, it is daring and convincing, especially by challenging the customers to take a test of their brand quality. Relevance of the advertisement Advertising is the manner in which producers of either goods or services seek to convince the public to pu rchase their goods or services, or sell their ideas to the people in order to make a sale. Marketing on the other hand is the act of communicating the value of an idea, good or service to a particular target audience in order to make a sale. ... Among the common strategies used by organizations, include educative advertising strategy, informative advertising strategies, and aggressive advertising strategies, among others. The Blue Buffalo campaign highlights the need for an aggressive marketing strategy for the success of any brand. Most of the companies, despite having a strong brand, fail to make sales due to lack of aggressive marketing and advertising. Aggressiveness of an advertisement seeks to catch the attention of the target audience, convincing them that theirs is the best choice. Not unless a company embarks on an aggressive marketing strategy, people will never know of the existence of their brand. By aggressively advertising, Blue Buffalo aims at catching the attention of all pet owners, within and outside United States to use its brand. Persuasive advertising, according to (Armstrong, 2010) aiming at persuading people to purchase a product or service, is an example of advertising strategy that Blue Buffalo adver tisements use. Blue commercials particularly aim at persuading pet owners to use their food to feed their pets (â€Å"Blue.com.† 2013). In order to consider a pet as successful, it must have achieved its purpose of sending the required information to the audiences. In this case, the success of Blue advertisements is persuading target market to purchase Blue Buffalo pet food. While advertising, different organizations use different methods in order to win target customers. Creativity is very significant in an advertisement, and every advertisement seeks to incorporate different styles in order to make the advert rather appealing and captivating. Not only does it capture the attention of the people, it also shows the uniqueness of the